Find a gap in the marketing industry; the term finding the gap in your market is often put on a pedestal; it is kind of as if you can find a gap in the market. Then, you will be making a ton of money. And your business will blow up, and this can be true, but I want to take it off that pedestal for a second and simplify what it means to find the gap in the market. So essentially, finding a gap in the market is finding something that your competitors are not doing and capitalizing on that, and offering something unique for your potential customer. Finding a gap in the market can’t be potentially lucrative. Sometimes, there are reasons why industries or marketing have a gap as any organization is way too big to cater to every individual’s needs.

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